Video has always been a powerful tool, and thanks to today’s technology, it’s easy to take advantage of it. However, it’s important to make sure you’re getting the most out of this important resource. Read on to find video marketing tactics that really work.

1. Don’t just make a standalone video. Create a series. An ongoing series is an excellent way to keep viewers coming back again and again. Even if your first videos don’t get a lot of views, you’ll eventually build an audience who will go back and watch those old videos later. There are a number of video marketing tactics that apply to series, but here are some of the basics.

When you create a series, you should start by coming up with unifying theme that will tie your videos together. Will you be reviewing products? Offering tutorials? Next, give your series a title. Pick something catchy, but simple and easy to remember. Lastly, come up with a schedule.

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