Business managers around the world have been discovering how social media advertising can help them increase the number of customers they serve. If you are looking to join them, read this article for some tips to help you understand this exciting form of promotion. You will be pleased with the results.
Your business niche could be almost anything. Mine is professional photography. As a professional photographer focused on commercial photography, I need to reach my clients in a low cost format. For today and the next few years social media is that format.
- Post Every Day or Week
- Include Images
- Provide Quality Content
If you have included Twitter in your social media plan, make sure your tweets are valuable, relevant and vary in content. Send tweets that contain recommendations and informative comments that are relevant to your business. Your followers are more likely to keep interest in your content when you mix these tweets in conjunction with ones that you use to promote your products and services. Because photography is visual, I include images or links to images in all my tweets.
If you are taking advantage of what social media has to offer you will want to advertise by inviting all the people you know to those pages. What if they have no real interest in making a purchase from you? That’s fine. You won’t have to worry about that. As long as they’re inside of your network, your business will be advertised on their networking pages. So you will get visits from many you would have never made contact with. This way you and your business get in front of other clients that are not in your group of friends. Marketing on social media is not about selling, it’s about being seen as a source of quality information.
Be sure to link all of your social media sites to to all marketing efforts for the best results. Include links if you have a blog where your consumers can see you on Twitter, YouTube and also if they want to like you at Facebook. Add your blog address and Facebook link to your Twitter account. Linking all of your social media profiles together maximizes your revenue-generating potential by converting new customers. Don’t forget to have your photo with the post. Add it to your Google Plus page
To make sure your social marketing ad is finding your customers, find out where they hang out. Are many of them on Facebook or do they prefer Twitter? Depending on your niche, you might be better off looking at LinkedIn or even YouTube. LinkedIn is good for business owners in the market for services. Poll your customers and find out where they spend their internet hours. Pitch your tent there. For photographers, YouTube is a must. It is the second largest search engine next to Google and can get your work seen by thousands.
Online media can be a amazing tool to build trust and long term business relationships with your customers. When promoting your business online you need to do it in an educational format, not in a buy this today approach.
You can get your by posting every couple of days or at least one time a week. For instance, try coming with a list of top 10 tips or writing questions and answers. For photographers, the visual aspect of your article will make it more appealing and your readers will be more likely to share it.
You should find different ways to interact with customers on a personal, as well as professional, level. For example, respond to other users’ notes, statuses, images and updates by by using the like button. Be sure to keep any conversations that you do have professional and pertaining to your business.
Things move very fast in social media, and your company will have to adapt quickly to the changes as they come. Just, a few years ago, tablet computers and smart phones did not exist in a mass-produced and publicly available form. Today they make up about 60 percent of the views to your site.
If you are going to use a contracted posting service, try getting as many followers as possible. Interacting with people and responding to comments using a blogging service is much harder when compared to using social networking websites, mostly due to the number of updates that blogging services use as part of their system.
Now that you have gained a better understanding of social media marketing, you can begin to implement it into your business plans. These suggestions are certain to aid you in developing the next step as you diagram your marketing needs.
For my niche I focus on FaceBook, YouTube and Pintrest. These are great for any commercial photographer because they are image intense. An example of using YouTube can be seen in my attached video. It is about how my photography clients use images on business cards.