Internet advertising made cheap advertising possible, but classical advertising is definitely still standing strong. Lots of companies, whether SMEs or multinational corporations, still utilize traditional media such as leaflets to effectively promote their products, ideas, services, and information.
Cheap leaflet printing is definitely a great way to reach out to your target market. How effective your leaflet is in communicating to your target market depends mainly on how it is designed. Here are a few things that you should take into consideration when making the design of your own leaflet.
1. Observe and follow the natural movement or flow of your eyes.
For the majority of people, the instinctive way of reading or scanning a page is to start from the top left of the page then move from left to right until they reach the bottom. With this flow in consideration, you should place the most vital information at the top left portion of the page and move gradually downwards.
2. Keep it simple and easy to read.
Readers do not like to read heavy and long texts. Therefore, use short sentences or phrases. Break ideas into bullets or numbers, most especially if you are trying to convey complex ideas. Utilize a simple font and easily understandable words.
3. Avoid overlapping text and images.
Dark-colored text must be placed over a light-colored background. Doing so allows the reader’s eyes to determine and identify lines and easily. Overlapping text and images is very tiring to read and view.
4. Use attention-grabbing graphics, images, and illustrations.
Properly blended, colors and images attract your readers. Select graphics, images, and other visuals that powerfully display what you are trying to say. Set aside a section in your flyer for these visual tools.
5. Create an interesting offer.
An offer such as a rebate or freebie will definitely draw in customers who consider what you are offering as a a way to improve their lives.
6. Include your contact information.
Put your phone number, mailing address, e-mail address, chat username, and all other details that will allow your customer to easily get in touch with you.
Get in touch with Wales Print for cheap printing services.
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