Google Adwords

In 2000 Google launched AdWords. At that time big-name advertisers paid google on a monthly basis with the understanding that the Google would manage their ad campaign. Eventually, even small businesses were able to avail of the program through the AdWords self-service portal. This was followed by the release of Jumpstart in 2005, an ad campaign management service designed to help advertisers in launching their ad campaigns. Also in that same year Google came up with the Google Advertising Professional (GAP) Program. It is a program designed to train and certify individuals and companies, that may later on be hired by advertisers as professionals/consultants.

AdWords is the most important commodity of the Google company. Through the program, Google earns billions of dollars annually. AdWords cater to business clientele via pay-per-click (PPC) advertising. The Google advertisements themselves come in the form of both text and image ads.

The system works by the advertisers’ designation of specific key words programmed to trigger their ads. Advertisers also indicate the sums they will pay per click. A person online commonly encounters these advertisements when he or she utilizes the Google search engine or the its local google counterpart, like, say, www.google.com.ph for the Philippines. The designated words entered would trigger the ads as “sponsored links”. These appear on the screen instantaneously after the search button is clicked.

An offshoot of google adwords is placement targeted advertising or site-targeted advertising, launched by the Google company in 2003. Through this system, Google places ads in their content network on the basis of pre-selected domain names; target market demographics, keywords, and topics designated by advertisers.

Typically, Adwords are displayed in the google web site, www.google.com. However, advertisers may opt to enable their ads to appear on Google’s partner networks, including Netscape, AOL search, and Ask.com. These other search engines also display AdWords ads. AdWords are also displayed on non-search engine websites. These are called the “content networks”, through which webmasters earn money by exhibiting these ads in their websites. Google AdWords competes with Microsoft adCenter and the Yahoo! Search Marketing.

Over time advertisers’ AdWords accounts have grown so big and complex, necessitating professional and efficient account management. This gave rise to marketing agencies and consultants for hire by advertisers to enable them to effectively manage their accounts.

The technology that powers AdWords is the MySQL database engine.

However, the utilization of AdWords for purposes of online advertising has been subject to abuse and even outright felonious actuations by unscrupulous sectors. The so-called “click fraud” is a crime via the internet wherein an individual or computer program mimics a licit browser user by clicking on an ad and thereby earning income per click without having anything to do with actual client or consumer. It is a type of internet fraud, which has been the subject of controversy and litigation as it has been suggested that some advertising networks stood to benefit from it. Click fraud is punishable as a felony in some states of the U.S. and in Great Britain.

David Jackson has been an affiliate marketer for 4 years. Essential information and powerful tools that will grow your Google Information can be found at
http://davidjacksonbiz.com/google/

Copyrights@ David Jackson Biz. This article may be printed in any form , on the guarantee that the article stay the same without any omittances , deletions , alterations or changes throughout this article. This copyright is to stay with this article.

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Filed under: Adwords

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